|Box/Paper:||Full set box and papers|
|Condition:||New Old Stock NOS|
This is an unworn Rolex Air-King - ref. 114200 - in stainless steel with stainless steel Oyster bracelet. Comes with original warranty papers from 2008. This watch was especially made for "Domino's Pizza" and has got a "Domino's Pizza" engraving on the back.
Cool, collectors item!
Rolex introduced the Air-King ref. 114200 in 2007 to replace the Air-King ref. 14000. The watch sports the customary 34mm stainless steel case, which is fitted with a scratch-resistant sapphire crystal to protect the dial. It’s worth pointing out that the steel is 904L steel–an alloy that is especially resistant to corrosion. The case is water-resistant to 100 meters thanks in part to the Twinlock screw-down winding crown and screw-down fluted caseback.
The 114200 was the first Air-King to be COSC-certified
The 114200 brought about several upgrades to the Air-King model. First, this is the first in the collection to be chronometer-certified. Previous non-chronometer Air-King models included the words “Precision” on the dial. On the other hand, since the Air-King ref. 114200 runs on the COSC-certified version of Caliber 3130, these references include the familiar “Superlative Chronometer Officially Certified” text on the dial. The Caliber 3130 automatic movement provides about 48 hours of power reserve.
Furthermore, the Air-King 114200 includes an upgraded Oyster bracelet with solid end links, solid center links, and an improved more durable clasp. The heftier bracelet and the silhouette of the case actually make the Air-King 114200 wear larger than its official 34mm diameter would suggest.
The Air-King 114200 has a smooth steel bezel, while other variants in the collection include the Air-King 114210 with an engined-turned steel bezel and the Air-King ref. Air-King 114234 with a white gold fluted bezel.
The dial of the Air-King ref. 114200 is designed with a “Explorer-style” with the recognizable 3, 6, and 9 numerals, and has luminous accents on the dials which are coated with SuperLuminova luminescence.
Quite recently Gearpatrol published a very nice article about the origin of the Dominos branded Rolex pieces. Really interesting to read:
“Domino’s began incentivizing its franchisees with Rolex in 1977 when Domino’s Pizza founder and CEO Tom Monaghan gave a high-earning franchise owner the watch off his wrist. In his 1986 autobiography, Pizza Tiger, Monaghan wrote, “I wore a Bulova with our Domino’s logo on its face. A franchisee asked what he had to do to get that watch from me, and I told him, ‘Turn in a twenty-thousand-dollar sales week.’ He did it.”
After that, Managhan began giving away Seikos to top earners. Then he upped the ante with “hundreds of $800 Rolexes.” In the early days of what is now known as the Rolex Challenge, turning in $20,000 in sales one week at Domino’s would get you a Rolex. (Break $10,000 and you’d get an Hermés tie.) But as Rolex prices increased, so did the stakes. Domino’s continued to give out branded Rolexes, but a franchise needed to hit $25,000 in sales in a week — four weeks in a row. According to a Domino’s spokesperson, a franchise would pull in closer to $17,000 in sales a week, on average.
“As soon as I realized the challenges were attainable, I starting to work hard for them,” said Hannah Lantz, a Domino’s Franchisee. “I have won five times, including at the $45,000 and $50,000 level. Fifty thousand dollars is a lot of pizza per week. It required growing the staff and more preparation.”
As a means of motivation, Monaghan’s use of Rolexes as incentives seem incredibly more effective than the “fuck you, look at my watch” method employed in Glengarry Glen Ross. In his essay “The CEO as a Corporate Myth-Maker,” Wayne State Literature and Folklore Professor Richard Raspa suggests that Monaghan believed “everyone who worked at Domino’s was a potential replica of the founder.” That offering employees the same kind of luxury pens, ties and watches he owned — even the one off his own wrist — would bestow them with the same kind of entrepreneurial power Monaghan possessed to turn a Ypsilanti, Michigan pizza parlor into one of the biggest fast food franchises in the world.
As for the watches themselves, the ones that show up on the secondhand market have become oddball collectibles, selling at over what you’d normally expect to pay for a vintage Air-King. (They are more easily found than Rolexes branded by companies like Winn-Dixie and Coca-Cola, which gave their watches away for years of service rather than monetary goals.) Still, the Domino’s logo is a divisive feature. An image of one on our own Instagram page garnered over 60 comments ranging from “I LOVE branded Rolexes, un-sarcastically” to “Ugh, what a travesty.””
The Dominos Rolex pieces are quirky due to the logo. There are more co-branded Rolex models as well as models with a crest dial predominantly from the Middle East. What's so interesting about co-branded Rolex pieces that nowadays Rolex does do this only on very rare occasions. Besides that the whole Dominos story is really cool. its about setting the bar, motivating people and follow through. Quite a nice story if you ask me.
This stunning example of the Air-King 114200 reference is in new old stock condition.
Notes: Absolutely stunning example of a super desirable Rolex Air-King 114200 with an attractive dial, original hands and original oyster bracelet. Very hard to find these in this condition.
Overall, the Rolex Air-King 1142000 is noteworthy, both for its design and execution..
As with all of our pre-owned watches this watch comes with a full 12 month warranty with ourselves that will be invoked from the day of purchase.
Viewings can be arranged at our office by appointment
If you put it on your wrist, you feel you have locked and Wrist Icon!